The philosophy of the brand is based on the firm conviction that the inner strength of each of us is limitless and beauty is unconditional. Ideals, stereotypes, standards, restrictions, imposed trends and fears distract us from our own selves, but it's enough to look inside ourselves to remember what a huge world lies inside us.

We ourselves are already enough for happiness and harmony.

JIO is a way of thinking of ourselves as inherently flawless creatures. As a person who knows how to turn off the outside noise and knows exactly what he needs.

The brand includes a club of women's mental practices and clothes for them. All things JIO are made of natural, breathable materials in natural shades, perfectly matched to each other and suitable for both regular life and for meditation. And JIO's mental experiences are designed to help you slow down to a frantic pace, remember who you are, and realize your own, unique beauty.

JIO is a way of thinking of ourselves as inherently flawless creatures. As a person who knows how to turn off the outside noise and knows exactly what he needs.

The brand includes a club of women's mental practices and clothes for them. All things JIO are made of natural, breathable materials in natural shades, perfectly matched to each other and suitable for both regular life and for meditation. And JIO's mental experiences are designed to help you slow down to a frantic pace, remember who you are, and realize your own, unique beauty.

The creator of JIO Nastas (spiritual name Anand Daspreet) studies and teaches yoga and meditative practices aimed at self-acceptance and the development of inner harmony. Clothing made of natural fabrics is their direct continuation.