JIO is an educational platform for self-development and realization of your potential.

The philosophy of the brand is based on the firm belief that the inner strength of each of us is limitless and beauty is unconditional. Ideals, stereotypes, standards, restrictions, imposed tendencies and fears distract us from our own self, but it is enough to look inside ourselves to remember what a huge world lies inside us.

We ourselves are already enough for happiness and harmony.

JIO is a way of thinking of yourself as an inherently flawless creature. As a person who knows how to turn off external noise and knows exactly what he needs himself.

The brand includes a women's mental practice club and clothes for them. All JIO clothes are made of natural, breathable materials in natural colors, perfectly match each other and are suitable both for daily life and for meditation. And JIO mental experiences are aimed at helping you slow down in a frantic rhythm, remember who you are, and realize your own, unique beauty.

JIO creator Nastas (spiritual name Anand Daspreet) studies and teaches yoga and meditative practices aimed at self-acceptance and development of inner harmony. Clothing made of natural fabrics is their direct continuation.